arabiatoday
Culture

Culture Bites: Why Arabic phrases are having a global moment

The National's Culture Bites podcast explores the rise of Arabic greetings in mainstream culture, the AI art debate, and this week's cultural picks.

A microphone and headphones in a cosy podcast studio, with Arabic coffee cups and dates on the table

Illustration: AI-generated image

Arabic words like habibi and inshallah are increasingly heard in global conversations, from victory speeches to Hollywood red carpets. The latest episode of Culture Bites, The National's weekly podcast, asks whether Arab culture is genuinely having a moment.

Hosts Enas Refaei and Farah Andrews open with classic Arabic greetings before reflecting on a series of high-profile uses of the language. Last week, Abdul El-Sayed included habibi and alhamdulillah in his US midterm election victory speech. It follows Anne Hathaway's viral inshallah moment and Elyanna's contribution to the World Cup song, both of which placed Arabic firmly in the cultural spotlight.

The hosts discuss the joy and value of this popularisation, as well as the risks that come with it—such as cultural flattening or mispronunciation—while celebrating the language's growing presence in music, film and everyday life.

The conversation then turns to the rise of AI-generated art. Viewers praised Prada's recent hand-animated holiday campaign for using art made by actual artists, comparing it to similar brand ads suspected of using generative AI. Enas and Farah ask whether handmade is becoming the new luxury, and whether the backlash against AI art will fade as younger, AI-native generations take over.

Finally, the hosts share their recommendations for the week, including the upcoming Nomad Abu Dhabi art and design showcase, which will take place at Terminal 1 of the Old Abu Dhabi International Airport. The event promises a mix of contemporary art, design and cultural conversations in a unique setting.

Listeners can find Culture Bites on major podcast platforms and follow The National's culture coverage for more details.

More stories

Shipping containers stacked at a modern Gulf port
Business

How to Export from the Gulf: A Practical Guide for Businesses

A step-by-step overview of exporting goods from Gulf countries, covering documentation, free zones, incentives and key considerations for first-time exporters.

A courier handing a package to a customer in a modern Gulf city setting
Business

Starting an E-Commerce Business in the Gulf: A Practical Guide

The Gulf's high digital adoption and youthful population make it a prime market for online retail. Here is what you need to know before launching an e-commerce venture in the region.

Two professionals reviewing a commercial agency agreement document at a desk
Business

Commercial Agency Agreements in the Gulf: What Foreign Firms Should Know

Foreign firms selling into Gulf markets often appoint local commercial agents. Understanding agency law, registration and termination is key to protecting your business.

Stack of tender documents on a desk with a pen and calculator
Business

How to Bid for Government Tenders in the Gulf: A Practical Guide

Winning public sector contracts can open steady revenue for your business. This guide explains how tender processes work across Gulf Cooperation Council countries and how to prepare a competitive bid.

Hand signing an employment contract in a Gulf office
Business

Employment Contracts in the Gulf: A Practical Guide

What to look for before you sign: key clauses, probation rules and termination rights under Gulf labour law.

A white ghutra and black agal laid out on a wooden table
Lifestyle

How to Wear a Ghutra: A Practical Guide to the Gulf's Iconic Headdress

From folding techniques to everyday care, here's how to wear and maintain the traditional headscarf worn across the Gulf.